Just like you cannot make a horse drink the water after driving it towards the river, you cannot ensure the sale of your products after getting them shipped and placed on the shelves. Many people make a mistake by thinking that they can enhance the sales of their products working on sales promotions and advertisements. The matter of fact is that your product has to prove its point at the moment the customer sees it on the shelf.
So, no matter how much money you spend on the marketing campaigns, you are going to have to make sure that you make your product attractive enough to make an appeal while being on the shelf. At the moment your potential customer sees the product, the product needs to convince the customer about going for the purchase.
One thing worth mentioning here is that the sales promotion and advertising of products are not, by any means, less important. You just have to pay equal attention to the product packaging as well.
Make the product stand out
When the products are on the shelves, they essentially compete with each other to acquire attention form the customers for only a few seconds. During these short seconds, the customers make a decision about buying or not buying a product. if your product stands out in this competition of products, you get a high chance for the product to get selected for the purchase.
Out of the norm
When there are a lot of products from different brands in the market, it is pretty normal for many products to look quite same. Some people judge about the category of product by simply looking at the design. But there is a chance for your product to make an appeal if it looks something out of the normal. For instance, if there are too many cold drinks with too many designs on a single shelf, your cold drink bottle may make an appeal if it is not colored at all. An all-white may give your product a much needed identity.
Instead of going for just the ‘matter of fact’ you can instead make your product look different by selecting a different type of name and logo. Sometimes, a different and unconventional name is everything your product needs to attract the customers. You can be a little humorous while selecting the name and logo to make a real impact.
Keep things simple in packaging
While it is good to go with the design, you have to make sure that you have kept things simply while designing the package. For instance, you need to display the nutritional facts loud and clear if you are dealing with the packaging of food items.