Just like you cannot make a horse drink the water after
driving it towards the river, you cannot ensure the sale of your products after
getting them shipped and placed on the shelves. Many people make a mistake by
thinking that they can enhance the sales of their products working on sales
promotions and advertisements. The matter of fact is that your product has to
prove its point at the moment the customer sees it on the shelf.
So, no matter how much money you spend on the marketing
campaigns, you are going to have to make sure that you make your product
attractive enough to make an appeal while being on the shelf. At the moment
your potential customer sees the product, the product needs to convince the
customer about going for the purchase.
One thing worth mentioning here is that the sales promotion
and advertising of products are not, by any means, less important. You just
have to pay equal attention to the product packaging as well.
Make the product stand out
When the products are on the shelves, they essentially
compete with each other to acquire attention form the customers for only a few
seconds. During these short seconds, the customers make a decision about buying
or not buying a product. if your product stands out in this competition of
products, you get a high chance for the product to get selected for the
purchase.
Out of the norm
When there are a lot of products from different brands in
the market, it is pretty normal for many products to look quite same. Some
people judge about the category of product by simply looking at the design. But
there is a chance for your product to make an appeal if it looks something out
of the normal. For instance, if there are too many cold drinks with too many
designs on a single shelf, your cold drink bottle may make an appeal if it is
not colored at all. An all-white may give your product a much needed identity.
The personality
Instead of going for just the ‘matter of fact’ you can
instead make your product look different by selecting a different type of name
and logo. Sometimes, a different and unconventional name is everything your
product needs to attract the customers. You can be a little humorous while
selecting the name and logo to make a real impact.
Keep things simple in packaging
While it is good to go with the design, you have to make
sure that you have kept things simply while designing the package. For
instance, you need to display the nutritional facts loud and clear if you are
dealing with the packaging of food items.
